Stores
Video for Rairdon Auto Group's 9 stores. Two ways to solve the budget problem.
Both options work because the group shares one message and each store gets its own front and back end. Mark each answer as it comes up.
One :30 spot built in three parts. The front and the end tile change per store. The center is one edit that runs at every location.
Prior footage comes from YouTube or the client's previous videographer. The goal is a spot that feels shot, not generated, even though it's built from existing footage, animation and AI or stock.
We shoot one spot that works at every location. Each store gets the same storefront open and end tile layout with its own name and details.
The $300 per store version is one time until a new production is shot. Each refresh is a new shoot plus new store versions.
No offers on this one. Shooting locally for a group with several brands means we focus on used inventory and differentiators, so we can't feature specific models.
Numbers follow the store count, offer setting and refresh cycle you've set in the other views. One video per store, each month or each cycle.
We buy the media too. The :30 spot runs on CTV across the Seattle, Washington DMA and follows viewers to their phones, laptops and tablets. Slide the monthly investment to see the impressions it buys.
CPMs, split and the reach ratio come from a comparable dealer campaign. Seattle DMA rates and audience size are confirmed at planning, so treat these numbers as estimates. The Experian added value applies at $2,500 per month and above.